The Responsible Business of Healthcare
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Business and healthcare have long had an uneasy relationship but a modern, innovative approach to healthcare transformation doesn’t have to be the ruthless commercialization of care. Instead, the adoption of effective business models and business practices can realize the best of organizational and operational strategy and fuse it with the high practice standards of those passionate about the Hippocratic Oath.
Services and Solutions Delivery Lead for Philips, Dawn Bruce shares her advice on the areas and ways in which healthcare facilities can adopt processes and practices from responsible businesses and partners to drive improvements without impacting the integrity of care. To share and reapply, she advises:
- Start in operations, the control center of any hospital
- Adopt a holistic, integrated approach fusing people, process and technology
- Prioritize people
- Think Disney and innovate the customer experience
- View leadership as a cross-functional art and develop servant leaders
- Adopt highly effective business processes including Lean, Agile as well as systems thinking and design thinking
- Embrace technology and drive for interoperability but learn from a business that true success relies on a cultural, rather than a technical shift
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